Time to Sip Coffee
from it's origin

Not all coffee is created equal — sip it from the source.

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Welcome to the

Roots of Coffee

Roots of Coffee is a U.S.-based importer of premium Ethiopian green coffee. We source directly from hundreds of smallholder farmers across Ethiopia’s top growing regions and supply fresh-crop, high-quality coffees to roasters nationwide.

Founded by Yared Belay, Roots of Coffee combines deep origin expertise with reliable U.S. warehousing and distribution to deliver clean, traceable coffees with consistency.

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since

1985

RoC-about-img
OUR COFFEE

ORIGINS

We proudly offer a diverse selection of Ethiopian green coffee varieties, each sourced directly from renowned high-altitude regions and distinguished by unique flavor profiles shaped by Ethiopia’s rich soils and centuries-old traditions. From bright and floral to fruity, wine-like, and bold, our curated range showcases the true depth and heritage of Ethiopian coffee.
01
Guji
Grown in the lush southern highlands, Guji beans offer notes of ripe berries, dark chocolate, and warm spice—perfect for coffee lovers seeking a rich, immersive cup with a modern specialty edge.
02
Sidamo
Sidamo's high-altitude farms produce coffees with bright citrus sparkle, silky florals, and a clean, refreshing finish. This is the ideal everyday specialty coffee: uplifting, beautifully nuanced, and unmistakably Ethiopian.
03
Yirgachefe
Celebrated worldwide as one of the crown jewels of coffee, Yirgachefe offers an elegant, tea-like cup bursting with jasmine fragrance, citrus blossoms, and sweet stone fruit.
04
Harar
Harar brings the wild, ancient soul of Ethiopian coffee to life. Naturally processed and sun-dried, its beans reveal bold flavors of blueberry, exotic spice, and rich cocoa. Rustic, fruity, and intensely aromatic, Harar coffee is a sensory adventure
We Care about the

Community

Our coffees come from hundreds of smallholder farmers, and we believe in creating a supply chain that gives back.

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OUR

SOURCING MODEL

  • Ethical and transparent We partner only with farmers who operate directly on the ground and traceable plantation practice, ensuring high quality supply chain.
  • True Ethiopian terroir representation Each coffee reflects the distinct character of its origin, capturing the unique microclimates and heirloom varieties of Ethiopia.
  • Consistent cup profiles Careful selection and processing oversight allow us to deliver reliable quality and flavor profiles from season to season.
  • Fresh-crop availability year-round With continuous harvesting cycles and dependable exporter relationships, we’re able to offer freshly sourced Ethiopian coffees throughout the year.

Quality & Processing

How we Prepare our Beans

Our coffees are processed, cleaned, and sorted at professional facilities before export, and packed in jute bags with GrainPro liners to protect freshness. Each lot is independently cupped and QC-verified before sale.

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37

Selected Varieties

259

Hectares of Plantations

140

Coffee Pickers

75

Consumer Countries

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